K-pop Artist of the Week: NU’EST

The members of NU’EST. Yes, the blonde one is a boy.

Group Name: NU’EST (뉴이스트)

Members: JR, Aron, Baekho, Minhyun, Ren

Company: Pledis Entertainment

Profile: Their name stands for New Establish Style Tempo; your guess is as good as mine as to what that means. Formed in 2012. The picture I chose for this post is from their debut, and Ren (the blonde one) was, I believe, deliberately styled in an extremely feminine way (even in the world of K-pop) to get people talking about the group. He has since cut his hair, but he is still undoubtedly THE prettiest boy in K-pop, hands down. You can agree or disagree with his style choices, but you can’t argue with that.

Okay, ladies, just try to be this pretty. What’s that? You can’t? Oh. Don’t feel bad; this level of pretty is near unbeatable.

Music Videos

“Action” (2012). Action! Showtime! Pretty standard K-pop music video, but catchy song.

“Face” (2012). My favorite NU’EST song. Both the song and the video are about bullying. It’s really fun to sing along to the random English thrown in at the chorus and rap segments – although I think shouting “HEY WASSUP LOSER” kind of goes against the song’s message. And don’t forget about this awesome, fully-English rap at the end: This is a story about a dwarf and a giant / But it’s gonna end just like David and Goliath / Keep up with my pace if you can / Don’t lag, Wile E. Coyote, ’cause I’m Roadrunner fast.

“Sleep Talking” (2013). Pretty visuals. Pretty colors. Pretty Ren.

“Good Bye Bye” (2014). Oops, this is the fourth video and normally I only feature three. NU’EST isn’t even my favorite group, but I was too lazy to make the decision about which one to cut from this post. So, consider this a bonus. Please note Ren’s new hairdo. No pet fish were harmed in the making of this music video. I think.


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